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As the open data movement continues to grow, more and more businesses are choosing to make their own data freely available. Although this may seem counterintuitive, providing access to your company's information actually comes with a number of potential benefits; there's a reason market leaders like Google and ASOS are joining the bandwagon. If you're interested in learning why open data is increasing amongst businesses, read on to find out...
Data is now more important than ever; it impacts basically every element of our lives, and perhaps even more so in business. Data-driven marketing is vital to running a successful campaign; guesswork and trial and error may be useful from time to time, but having cold hard numbers to work with will always mean better results.
If your business is looking to close more deals and achieve a better ROI, you should almost certainly be employing the process of lead qualification. Although it's often woefully underused, it's a vital asset when it comes to ensuring your sales and marketing teams are targeting the right businesses.
Open data can be defined simply as information that has been made available for anyone to access, use, and share. It encompasses a wide range of types of data; everything from train timetables to figures for government spending, and as a result, it creates many opportunities across practically every industry.
Due diligence checks aren't just for banks; any company can benefit hugely from carrying out background checks on both clients and suppliers. In this economic climate the majority of businesses are looking to cut back costs, and while protecting from potentially risky deals and transactions may seem like an unnecessary process, in reality, it could end up saving you big time.
Any marketer working in today's digital world will understand the importance of having a data-driven marketing and sales strategy, and open data represents a potential goldmine of information that can be used in a number of different ways. Open data is great for business, and in this article we'll explore exactly why that is.
Open data is information that is available to the public to use, no matter the intended purpose. Big data, on the other hand, are datasets that are on a huge scale; so much so that they cannot usually be handled by the usual software. The simplest way of thinking of it is that open data is defined by its use and big data by its size.
