As the results above show, Stirling has a prosperous and varied business scene, and it is also home to a highly skilled workforce. The city enjoys the largest number of staff in managerial and senior executive roles in Scotland. The University of Stirling also provides high-calibre talent, having one of the best graduate employment rates in the country. The university is also renowned for its research and innovation in subjects such as health, sport and aquaculture, as well as being home to more than 40 R&D businesses.

With three million people living within one hour's drive of the city, Stirling has a large workforce and potential customer base for local organisations. Many market leaders have bases here, including Capita, HSBC and Graham’s Dairy.